Taco John’s®

In 1968, a small taco stand opened in Cheyenne, Wyoming. The “Taco House” was an instant success with the locals because of the unique seasonings in its tasty tacos and generously sized burritos. In 1969, the franchise rights were purchased by two local businessmen, Harold Holmes and James Woodson, who renamed the chain Taco John’s. Unlike fast food chains, Taco John’s® neither started in nor focused on large, urban areas. The first three franchised restaurants were opened in Scottsbluff, Nebraska, Torrington, Wyoming, and Rapid City, South Dakota. Many of the restaurants that followed were also located in small, rural communities other food chains disregarded. Forty years and more than 400 locations later, one of the largest Mexican restaurant brands in America still has an affinity for small cities in the country.

Apparently the feeling is mutual. Recent customer surveys reveal a common theme. People who grew up with Taco John’s® in their hometown, often associate favorite childhood memories with the restaurant: first dates, celebrating after the big game, sitting in a favorite booth with best friends. In fact, Taco John’s® recently launched, My Town, My Taco John’s. This innovative advertising campaign relates directly to the folks who grew up with Taco John’s. It incorporates an online loyalty program that celebrates these time-treasured relationships, by encouraging the kids, who are now adults, to share the hometown tradition of Taco John’s with their own families and friends.

Despite all of the progress and innovation in technology, Taco John’s® will remain true to its roots with generous portions of great tasting foods, served quickly and pleasantly, at a fair price. With a reputation for good service and delivery, our new partnership with Performance Foodservice will help us accomplish just that. Their centrally located facility in Rock Island, IL, and their flexibility to grow, as we grow, will help us operate more efficiently, and better meet the needs of our franchisees. We look forward to a long, lasting relationship with Performance Foodservice.