History

In the mid-1970’s as the business continued to grow, Rose and James’ sons Russell and Frank joined the company. In 1981, a new larger facility was purchased which allowed Rosina to expand into new markets and make their products available across the country.

In 1997, Russell and Frank assumed responsibility for day-to-day operations, Russ as President & CEO and Frank as Executive Vice President. James continued on as Chairman of the Board for until his passing in July of 2012, and Rose, while she remains the inspiration for our recipes, imparts the Italian traditions to the next generation of her family.

Growth Story

To accelerate its growth, Rosina Food Products, through its parent company Rosina Holdings, Inc., has executed two strategic brand and company acquisitions. In 2000, Rosina acquired Celentano Brothers of Verona, NJ – a company with a similar history and rich in its family tradition. With the Celentano product portfolio Rosina was able to expand into frozen Italian entrées, filled pasta and eggplant products. To support this and future acquisition, in late 2002, Rosina purchased and began renovation on a 90,000 square foot facility in West Seneca, NY, expanding its Buffalo-based operations to support the production of Celentano ravioli, specialty pasta and entrées. Production from Celentano Brothers’ New Jersey facilities was moved to this new West Seneca location a year later.

A few years later, in July 2006, Rosina announced the acquisition of two more frozen pasta brands – Italian Village and Floresta – adding numerous flavors and formats to its existing pasta portfolios serving both retail and foodservice markets. Rosina’s growth continued in 2010 as the Company expanded Internationally with the creation of an International Division. December 2011 brought even more growth with the acquisition of San Rallo Pasta Company. The San Rallo Pasta product line features specialty ravioli and eggplant available specifically to our foodservice channel.

Rosina Today

Plenty has changed at Rosina since 1963, but one thing has remained – Rosina’s tradition of quality, consistency, and service continues to serve as the foundation of their business. Rosina is a real Italian family-owned company honoring a real Italian family tradition to bring your customers real Italian Goodness.Today you’ll find the brands of Rosina Food Products in supermarkets, supercenters, wholesale clubs, military commissaries, cafeterias, and restaurants throughout North America and around the world. Rosina is also an ingredient in many other food manufacturers’ products such as soup, pizza, lasagna, and more.

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