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surety beefSurety Beef® is our new commodity beef brand, which is built on the most robust, comprehensive farm-to-fork quality assurance program with complete documentation. The number 43 in the logo is a reference to the 43 auditable attributes including quality control, animal health and well-being, food safety and sustainability that make up the strict standards for the beef included in this brand. The tagline “Be Sure. Be Surety,” is our promise to provide the safest and most consistent commodity beef product on the market.