Cookie Policy

Last Updated: January 26, 2022

This Cookie Policy applies to Braveheart Foods, a dba of Performance Foodservice, a subsidiary of Performance Food Group, Inc. (“we,” “our,” or “us”), and describes how we use cookies and similar technologies on our website (the “Website”). This Cookie Policy explains what Cookies are, how we use Cookies, how third parties with whom we may partner may use Cookies on our Website, and your choices regarding Cookies.

What Are Cookies?

Cookies are small text files stored on your computer or other device. They are widely used to make websites work or improve the efficiency of a website. Cookies help with website functionality and user experience because websites can read and write to these text files, enabling the site to recognize you and remember important information that will make your use of the site more convenient (e.g., by remembering your language or font preference settings). Cookies also allow us to collect information about the pages you view on our website, which we and our advertising partners use to show you relevant ads for products and services when you browse the internet or use social media.

Cookies Used By Our Website

The cookies used by our Website include the following:

  • Strictly Necessary Cookies. These are Cookies required for the operation of our Website. They include, for example, Cookies that enable you to log in to secure areas of our Website. The Cookies used by our Website may change, but below are some examples of Strictly Necessary Cookies that our Website may use, including the retention periods for such Cookies.

    •  Cookie Name Cookie Type Description Expiration
    ASP.NET_SessionId Microsoft Application
    Session Cookie    		 This general purpose
    platform session
    Cookie is used by
    sites written with
    Microsoft .NET-based
    technologies. It is used
    by the server to identify
    a user's session.    		 End of user session

  • Analytical Cookies. These Cookies allow us to recognize and count the number of visitors to our Website and to see how visitors navigate our Website. This helps us improve the way our Website works, for example, by ensuring that users can easily find what they are looking for. The Cookies used by our Website may change, but below are some examples of Analytical Cookies that our Website may use, including the retention periods for such Cookies.

     

    •  Cookie Name Cookie Type Description Expiration
    _ga_* Google Analytics
    Cookie    		 Stores and counts
    pageviews for
    statistical purposes.    		 2 years
     _gat_gtag_UA*  Google Analytics
    Cookie    		  Stores unique user ID  1 minute
     _ga Google Analytics
    Persistent Cookie    		  Used to count and
    track page views    		 2 years
     _gid Google Analytics
    Cookie    		 Used to count and
    track page views    		 1 day
     _lo_uid Lucky Orange  Stores unique user ID 2 years
    _lorid Lucky Orange
    Analytics Cookie    		 Stores the identity of
    the visitors current recording    		 10 minutes
     __lotl  Lucky Orange
    Analytics Cookie    		  Identify the traffic source
    URL of the visitor's original
    referrer, if any.    		 5 months
    __kla_id Klavivo Performance
    Cookie     		 Tracks when someone clicks
    through a Klavivo email
    to a website.    		 2 years 

     

  • Performance/Functionality Cookies. These Cookies are used to recognize you when you return to our Website. Functionality Cookies enable us to personalize our content for you, greet you by name and remember your preferences (e.g., your choice of language or region). The Cookies used by our Website may change, but below are some examples of Functionality Cookies that our Website may use, including the retention periods for such Cookies.

     

    •  Cookie Name Cookie Type Description Expiration
    SC_ANALYTICS_
    GLOBAL_COOKIE    		 Sitecore Digital
    Experience Platform
    Persistent Cookie    		 This cookie helps us
    to identify repeat
    visitors to our website.    		 1 year after the last
    page request from the
    solution by the web
    client

  • Targeting/Advertising Cookies. These Cookies record your visits to our Website, the pages you have visited and the links you have followed. We use this information to make our Website and advertisements more relevant to your interests. We may also share this information with third parties for this purpose. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use Cookies on their websites, over which we have no control. The Cookies used by our Website may change, but below are some examples of Targeting Cookies that our Website may use, including the retention periods for such Cookies.

     

    •  Cookie Name Cookie Type Description Expiration
    _fbp Targeting/Advertising This cookie is set by Facebook
    to display advertisements when
    either on Facebook or on a
    digital platform powered by Facebook
    advertising, after visiting the website    		 3 months
    fr  Targeting/Advertising Facebook sets this cookie to show
    relevant advertisements to users
    by tracking user behavior across the
    web, on sites that have Facebook pixel
    or Facebook Social Plugin.    		 3 months

     

    How to Manage, Disable or Opt-Out of Cookies Used By This Site

    You may refuse, accept, or remove Cookies from our Website at any time via the Cookie preferences setting on your browser. Please refer to www.allaboutcookies.com for information on commonly used browsers. Please be aware that if Cookies are disabled or removed, not all features of our Website may operate as intended.

    To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

    If you have questions or would like further information, please do not hesitate to contact us via our Contact Us Form.