Gluten‑free has moved from a specialty request to a mainstream expectation in foodservice. Today, it is one of the fastest‑growing health and wellness claims on menus, driven not only by dietary restrictions, but by guests actively seeking free-from options when dining away from home.
For operators, gluten‑free is no longer just about accommodation, it’s about capturing incremental traffic, avoiding the “veto vote,” and driving premium sales.
Hold the Gluten, Keep the Crowd
This shift creates a meaningful opportunity for sales teams. According to Datassential, gluten‑free is now featured on nearly 75% of all menus. When one guest in a group needs a gluten‑free option, it often determines where the entire group eats. Operators without credible gluten‑free offerings risk losing not just one diner, but the entire check.
With a wide variety of offerings like bagels, muffins, and more, Udi’s® brings both credibility and consistency for operators looking to expand their gluten‑free menus with confidence. Udi’s products are certified gluten-free, produced in dedicated gluten‑free bakeries, and designed specifically for foodservice performance, helping operators meet demand without adding operational complexity.
One of the biggest advantages of gluten‑free is its menu versatility. Operators can extend gluten‑free offerings across dayparts and applications, from breakfast sandwiches and baked goods to lunch and dinner builds. Individually wrapped muffins, cookies, buns, and English muffins support grab‑and‑go and snack occasions, while reducing cross‑contact risk and simplifying service. For lunch and dinner, gluten‑free buns, hoagies, and rolls allow operators to offer familiar menu items — burgers, sandwiches, and entrées — without forcing guests to compromise.
Crust Without Compromise
Pizza is another powerful growth driver. Pizza remains one of America’s most loved foods, and gluten‑free pizza continues to be a premium, high‑value segment within foodservice. Udi’s is launching gluten‑free pizza crusts, designed to deliver the full pizza experience — light, airy, crisp on the outside, and chewy on the inside, without gluten. Available in oven‑ready 10” and 12” formats, these crusts make it easy for operators to add a gluten‑free pizza option that feels intentional, not secondary.
A Rebate Worth Biting
To make it even easier, Udi’s is currently offering a “Try Something New” Buy One, Get One Free rebate that runs through July 31, 2026. Operators who purchase qualifying Udi’s products can receive up to seven free cases.
The takeaway is clear: Gluten‑free drives traffic, protects checks, and unlocks premium growth.
*Content provided in collaboration with Conagra Foodservice®.