Amazin’ Asian™ Fried RiceAmerica’s Love for Asian Flavor, Made Convenient

The Amazin’ Asian™ program transforms your operation into a destination for bold, craveable flavors inspired by the diverse culinary traditions of Asia. Designed for today’s on-the-go consumer, this fully supported quick-service solution combines vibrant ingredients, efficient preparation, and a flexible menu of bowls, rolls, and more. With comprehensive training, marketing support, and a complete product portfolio, you have everything you need to launch a high-performing, globally inspired food offering with ease.

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Low effort. High performance.

Popular offerings include authentic Asian foods, from rice and noodles, to sauces, and heat-and-eat entrées and appetizers. Think bowls and rolls and more. Amazin’ Asian items balance, umami, and visual presentation, offering guests a fusion of authenticity and innovation. With vibrant flavors, fresh ingredients, and efficient preparation, the Amazin’ Asian turnkey program appeals to modern diners seeking global flavors in a fast-casual space.

With You Every Step of the Way

Amazin Asian Program Details

When we say turnkey, we mean it. You’ll have everything you need for a highly profitable and easy-to-execute Asian QSR, including the necessary equipment, if needed, and marketing and POS from menu boards to indoor and outdoor merchandising.

Our comprehensive support includes sales and marketing assistance, training resources, an operations manual, customizable recipes for multiple day parts, and detailed checklists and planograms to ensure consistency across one or many locations. Whether you’re a convenience store, deli, or retail outlet, the Amazin’ Asian Program transforms your space into a quick-serve Asian food powerhouse in just weeks.

Program Features

  • No franchise or royalty fees
  • High-quality products for entire program offering
  • Simple prep, low labor, consistent quality
  • LTOs, seasonal items & grab-and-go options
  • Quick-serve transformation – Launch in just weeks
  • Flexibility and ease of business
  • Expert support – From Performance Food Group, your trusted foodservice partner

Find out how we can help bring a true Asian-inspired experience to your establishment by submitting the form below.