America’s Love for Asian Flavor, Made Convenient
The Amazin’ Asian™ program transforms your operation into a destination for bold, craveable flavors inspired by the diverse culinary traditions of Asia. Designed for today’s on-the-go consumer, this fully supported quick-service solution combines vibrant ingredients, efficient preparation, and a flexible menu of bowls, rolls, and more. With comprehensive training, marketing support, and a complete product portfolio, you have everything you need to launch a high-performing, globally inspired food offering with ease.
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Low effort. High performance. No Franchise fees.
Popular offerings include flavorful Asian bowls, rice dishes, noodles, snacks, and heat-and-eat entrées. Whether serving guests from a compact convenience footprint or a full café environment, AMAZIN’ ASIAN™ adapts to your operation.
- Bowls, noodles, rice dishes, and grab-and-go options
- Menu flexibility tailored to local preferences
- Scalable for small footprints or full-service cafés
- Existing equipment compatible
- Daypart flexibility for lunch, dinner, and late-night offerings
Bold Flavors Guests Crave
Designed around globally inspired Asian cuisine, AMAZIN’ ASIAN™ offers a versatile menu platform featuring proteins, vegetables, sauces, and sides that support a complete café experience. The program features a broad portfolio of chicken, beef, pork, and seafood options paired with fresh vegetables and signature sauces to help operators build menus that fit their audience and operational needs.
With You Every Step of the Way
When we say turnkey, we mean it. You’ll have everything you need for a highly profitable and easy-to-execute Asian QSR, including the necessary equipment, if needed, and marketing and POS from menu boards to indoor and outdoor merchandising.
Our comprehensive support includes sales and marketing assistance, training resources, an operations manual, customizable recipes for multiple day parts, and detailed checklists and planograms to ensure consistency across one or many locations. Whether you’re a convenience store, deli, or retail outlet, the Amazin’ Asian Program transforms your space into a quick-serve Asian food powerhouse in just weeks.
Program Features
- Licensing Agreement – No franchise fee
- Full product portfolio – Asian foods, from rice and noodles, to sauces, and heat-and-eat entrees and appetizers
- Made-to-order menu – Bowls, rolls, and more
- Exclusive branded products from groceries to takeout packaging
- Menu boards & POS merchandising – Indoor and outdoor options
- Storage, prep equipment & smallwares – Provided as needed
- Sales & marketing support
- Training support & business growth
