Don José, Florence, S.C.

Don José, a family-owned and operated restaurant in Florence, S.C., first opened its doors in 1993. In November 2022, the local favorite relocated to a larger, newly constructed facility to continue serving fresh, delectable cuisine, like Mariscos con Arroz, Steak À La Tampiquena, and Fajitas Don José.

While this significant transformation presented challenges, the owners — Luis Muñoz, Jimmy Alvarado, Tony Ayala, and Lupita Oñate (all of Mexican descent) — were able to overcome any obstacles through collaborative efforts. Their unwavering determination, and the blessings bestowed upon them, were instrumental in making this dream a reality.

It’s a fantastic story — the owners’ unwavering belief in the potential of Don José is a testament to the importance of self-reliance and perseverance in achieving your goals.