See Agenda             Travel Memo             Conference Prep             Stay Connected            

Hello, Brands Champions and special guests! We are very excited to host you at the 2024 Conference of Brands Champions in Denver on Aug. 5 – 8.

This year’s Conference is themed “The Art of the Brand in the Mile High” and appropriately we are having it at The Art Hotel, a Hilton boutique property located in the heart of the museum district, and our Brands Awards Dinner will be held at the beautiful Denver Art Museum only a short walk from the hotel.

We began planning this year’s Conference in late 2023 with a “blank canvas” and now it is finished with “brush strokes of ideas” provided by you to give us two and half days of hands-on Brands learning, sharing of successes and strategies, motivation, and lots of opportunities to grow our independent customer PFG branded cases to 55% in Fiscal 2025 (55 by 25). On Tuesday afternoon we’ll even visit Coda Coffee and Mountain Manufacturing facilities and stop by our new Denver OpCo building.

We have only one ask related to your flights in and out of Denver: please arrive by 5 p.m. on Monday, Aug. 5, and depart after 3:30 p.m. on Thursday, Aug. 8. Rooms are available to depart on Friday, Aug. 9, if needed.

Look for more “The Art of the Brand in the Mile High” information coming over the next weeks leading up to the Conference. Meanwhile, please click on the links on the Conference Prep page to complete tasks to prepare you for the Conference.

Safe travels and we look forward to seeing you there.


The PFS Corporate Brands Team