A change in the seasons each year can allow for a menu refresh as well, and we all know that your favorite diners are always looking for new favorite dishes to interest and inspire their palates.

Here are some great ways to market some on-season desserts in your establishment, and hopefully increase your check averages and sales with cake and pie that's too delicious to pass up. Need something that’s as easy as freezer-to-plate? Our Heritage Ovens® pies are the perfect pick for any season, with an array of flavors that are tasty any time of year.

Give Your Desserts a Seasonal Twist

Allow yourself to get creative when coming up with names of desserts. Instead of listing “Pecan Pie” on your menu, calling it “Brown Sugar Crunch Pie” or something similar can make your dessert sound even more decadent and enticing. Have fun with your staff and hold a contest for great names for your desserts.

Let Your Customers Try Naming Your Desserts

Don’t forget that your customers might be creative as well! Holding a name contest for a brand new pie can be a fun local contest, as well as a fun topic with which your servers can engage your patrons. Give away a full take-home pie as the prize for the win, and make a big deal about the winner in your store with pictures and a bio.

Feature A “Flavor Of The Month” Special

In Addition To Your Normal Line-Up Proclaim September as “the month of cinnamon and vanilla” and feature a special dessert that contains the flavor profile of the current season.

Align Your Desserts With Your After-Dinner Drink Menu

What’s better than a delicious dessert? A great drink that enhances its flavor. Try serving a piece of cake with a flavored coffee, or a slice of pie with a specially brewed seasonal tea. Have a cool line-up of after dinner cordials, cocktails, or spiked coffees? Suggest pairings with each item on your dessert menu.

Serve A “Flight” of Desserts

Sometimes it’s just too hard to choose a favorite. Serve smaller portions of several desserts on one beautiful plate – and allow your customers to choose for themselves which one deserves the most praise. Smaller portions also attract those customers who like to share, or the ones who are watching their waistlines!

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