We tend to think of loyalty as standing by something or someone no matter what. But like most things in life, loyalty is earned.

In the restaurant world, increasing guest loyalty by just a smidge can grow profits exponentially. And partnering with vendor businesses that prioritize loyalty helps extend value from that relationship all the way to your patrons.

Ketchup on What’s Possible

The mighty HEINZ Ketchup brand was born all the way back in 1876, and not surprisingly, it has flourished to sell more than 660 million bottles worldwide. It’s that craveable!

Consumers respond to this iconic brand — your guests, more than likely, respond to the brand. There’s just something about having that bottle on the table when you get a hot, crispy basket of fries. In fact, research shows that nearly 85% of consumers prefer a restaurant that serves HEINZ Ketchup.

Did you know that in a few short, painless steps, you can set your business apart and unlock tools for success by becoming HEINZ Verified?

Stand By Me

Loyalty programs are nothing new — heck, you might be using punch cards today! But B2B loyalty programs, like Performance Elite Rewards, are becoming more prevalent. If you love serving products like Braveheart® Black Angus Beef or Bacio® Cheese — and your guests love it when those ingredients show up on their plates or menus — you have the opportunity to get cashback rewards for every pound you order. It’s an absolute win-win!

It's free to become a HEINZ Verified member, and better yet, there are no fees! All you do is submit a form that confirms you’re an existing HEINZ customer, and you’ll quickly receive the HEINZ Verified badge.

Reap the Benefits

Now, I know you’re thinking — cool, I already have HEINZ Ketchup on my tables. What now? Being HEINZ Verified helps you unlock some tasty perks. First, the more products you buy, the more you can save and unlock. You’ll also get access to complimentary monthly samples.

And that’s not all: In this industry, it’s critical to stay up on the many trends and factors affecting business. HEINZ Verified provides access to an exclusive quarterly trend report to keep you up to speed. The program helps you boost traffic with promotions, like a recent Uber Eats partnership that added new diners and increased participating operators’ sales by more than 14%. And then, yeah, people love merch! Adorn your spot with vibrant neon signage and stickers that call out your commitment to quality.

You’ve worked hard to create a business that generates loyalty on the street. Take advantage of your relationship with other premium brands to achieve even more perks and more profits. Check out loyalty programs that can provide a big-time boost and be sure to get HEINZ Verified today!