Frequently Fed Questions
About Us
What does Performance Foodservice do?
Performance Foodservice is one of the leading national foodservice distributors supplying ingredients, products, services, and solutions to restaurants, operators, and foodservice businesses of all kinds across the country. We deliver fresh foods, proteins, pantry staples, cleaning supplies, equipment, and value-added services that help operators run their businesses more efficiently.
Who does Performance Foodservice serve?
We support independent restaurants, regional chains, national accounts, schools, healthcare facilities, hospitality, convenience, and other foodservice operators. Our teams tailor products and services to meet the needs of each operation, no matter the size or concept. Click to learn more about the customers we serve.
Where is Performance Foodservice located?
Performance Foodservice is headquartered in Richmond, Va., however, it has distribution centers located across the United States. Each location offers regional-specific product assortments and local customer support. Visit Our Locations page on our website to locate your nearest distribution center.
What is the difference between Performance Foodservice and Performance Food Group?
Performance Foodservice is a broadline foodservice distributor that is wholly owned and operated by Performance Food Group. Performance Food Group (PFG) operates three core segments — foodservice distribution, specialty foodservice distribution (candy, snacks and beverage), and convenience — all designed to support diverse foodservice operators with products, services, and distribution solutions.
How do I become a Performance Foodservice customer?
You can contact your local Performance Foodservice location to speak with a sales representative or submit a brief inquiry through our website. A representative will help you set up an account and guide you through product selection, ordering, and service options.
Why should I choose Performance Foodservice?
You can trust Performance Foodservice because everything we do starts with our customers. We’re built on reliability, relationships, and results. With decades of experience serving foodservice operators across the country, we’ve cultivated a reputation by delivering consistently day in and day out.
Here’s what sets us apart:
Proven reliability – A national network that delivers on time, consistently.
Consistent quality – Trusted brands and exclusive products held to high standards.
Expert support – People who understand your operation and your challenges.
All-in-one partner – Food, equipment, and supplies from one source.
Customer commitment – We invest in your success and the communities we serve.
Our Products and Services
What products does Performance Foodservice offer?
We offer more than 125,000 food and non-food items, including fresh produce, meats, seafood, dairy, pantry goods, beverages, disposables, cleaning supplies, and kitchen equipment. We also provide a diverse portfolio of exclusive brands designed for performance, quality, and consistency.
Does Performance Foodservice offer in-house brands ?
Yes, we offer a wide range of exclusive brands that deliver quality, consistency, and value — such as Braveheart® Black Angus Beef, Roma®, Contigo®, Peak Fresh Produce®, Piancone®, Sweet Encore®, and many more. Visit our portfolio of brands to learn more about the depth and breadth of exclusive branded product offerings.
Does Performance Foodservice deliver to my location?
Performance Foodservice offers a broad nationwide delivery footprint and continues to expand routes as we grow. We recommend contacting the distribution center nearest you to confirm delivery availability for your location.
Do you offer local or specialty products?
Yes. Many of our distribution centers partner with regional farms and specialty suppliers to offer local produce, proteins, and unique items that help operators differentiate their menus.
How can Performance Foodservice help my restaurant grow?
We provide menu development, culinary support, marketing resources, operational insights, and tools that help improve efficiency, enhance offerings, and support business growth. Additionally, One Source Solution Partners provide a network of innovative businesses that help you tackle all of the issues that come with running a restaurant.
How can I stay updated on new products, recipes, and foodservice insights from Performance Foodservice?
You can sign up for our award-winning eNewsletters to receive the latest product launches, menu ideas, culinary trends, and operational tips delivered straight to your inbox. Join here.
Is Roma part of Performance Foodservice?
Yes, Roma is a flagship brand of Performance Foodservice, with more than 70 years of experience perfecting the craft, setting the standard for Italian ingredients. Roma offers thousands of premium products, from tomatoes to cheeses, toppings to flour, pizza doughs, and authentic Italian desserts. See why Roma is the most celebrated name in pizza and Italian foodservice.
About Online Ordering (CustomerFirst)
What is Performance Foodservice’s online ordering platform?
CustomerFirst® is Performance Foodservice’s next-generation online ordering platform, designed from the ground up to simplify everyday restaurant tasks. It brings ordering, product search, delivery tracking, inventory tools, recipe management, and billing into one easy-to-use, mobile-friendly platform.
How can I sign up for a CustomerFirst account?
To get started with CustomerFirst®, simply reach out to your Performance Foodservice sales representative or submit a CustomerFirst® interest form. Once your account is activated, you’ll receive login details and can begin placing orders, tracking deliveries, and using the platform’s full tool set right away.
Where can I download the CustomerFirst® mobile app?
CustomerFirst® is available as a native app for both iOS and Android. You can download it directly from the Apple App Store or Google Play Store. The mobile app gives you full access to platform features, including voice search, smart reminders, swipe-friendly navigation, and offline ordering — making it easy to work from anywhere.
What can I do with CustomerFirst?
CustomerFirst allows you to place orders, explore products, manage order guides, track deliveries in real time, monitor invoices, build recipes and menus, set par levels, and keep inventory organized — all from a single platform.
Can I track my deliveries through CustomerFirst?
Yes. CustomerFirst provides real-time delivery tracking so you can see all of today’s deliveries at a glance, view ETAs, spot shortages or delivery issues, and share details with team members receiving the order.
Can CustomerFirst® help with inventory?
Yes, CustomerFirst includes built-in inventory tools that help you track on-hand items, manage third-party products, spot usage trends, and set par levels. You can also generate smart orders based on actual inventory and par thresholds.
Can I build recipes and menus in CustomerFirst?
Yes. CustomerFirst features recipe and menu planning tools that allow you to create, edit, cost, scale, categorize, and organize recipes. You can build menus from your recipes, run cost analysis, and generate smart orders directly from menu needs.
Is CustomerFirst intuitive and easy for my staff to use?
Yes. CustomerFirst was built with a simple, modern design that makes it easy for team members at any skill level to search products, place orders, and complete essential tasks with confidence.
Food Safety at Performance Foodservice
What is Performance Foodservice’s approach to food safety?
We take food safety seriously at every step of the supply chain. From supplier partnerships and temperature-controlled logistics to detailed recall procedures, our teams are committed to delivering safe, high-quality products you can feel confident serving to your guests.
Will I be notified if a recall affects products I use?
Yes. Performance Foodservice uses an automated Instant Recall system to alert all impacted customers by phone immediately, providing details such as supplier item number, distributor item number, lot codes, pack dates, disposal/credit instructions, and contact information. Visit our Food Responsibility page to learn more about our food recall process.
What is PathProven® and why is it important?
PathProven is the Performance Foodservice exclusive traceability and quality-assurance program that enables products — such as our Braveheart Black Angus Beef and Allegiance® fresh pork — to be traced back to the original source. The entire production process is audited, regulated, and verified — helping ensure consistent quality and greater transparency throughout the supply chain.
Careers at Performance Foodservice
What career opportunities are available at Performance Foodservice?
We offer a wide variety of roles across distribution, transportation, warehouse operations, sales, corporate support, and leadership positions. Whether you’re starting your career or looking for advancement, you’ll find opportunities that fit your skills and ambitions. Visit Careers to discover what’s possible.
What benefits and rewards does Performance Foodservice provide for associates?
Performance Foodservice offers competitive pay, health and wellness programs (medical, dental, vision), retirement plans (401k with employer match), paid time off, education assistance, employee stock purchase options, and support for families — all designed to help associates thrive at work and at home.
What kind of company culture does Performance Foodservice have?
We believe our associates are our main differentiator, and we strive to foster a culture of respect, openness, innovation, and inclusion. Our foundational values — Put People First, Customer Focus, Do the Right Thing, and Thrive on Innovation — guide how we work every day.
How can I apply for a job at Performance Foodservice?
You can visit our Careers page and use the job search tool to browse current openings by role, location, or category. Once you find a position that fits, submit your application online. Our team reviews applications and will reach out if your background matches the role.
Becoming a Supplier
How do I become a supplier?
Thank you for your interest in partnering with Performance Foodservice. To begin, fill out the Become a Supplier form on our website with your company details and the products or services you offer. A Performance Foodservice representative will review your submission and follow up to explore potential alignment.
What types of suppliers does Performance Foodservice select to engage?
Performance Foodservice is interested in collaborations across a broad range of categories, including food manufacturers and processors, service providers, IT and technology solutions, and specialty or facility-specific services. When completing your supplier questionnaire, clearly identify your business type and how your products or services support foodservice operations.