Fourth of July is an opportunity to celebrate with your community and serve up summer specials that ignite taste buds. Spark customer appetites and light up sales with ideas for patriotic promos.

Sparkly Drink Specials

Americans spend nearly $900 million annually on alcohol around the Fourth of July. Keep customers cool with boozy specials that can kick the night off right. Red, white, and blue frozen margaritas, seasonal fruit sangria, and beers are a given, but consider blending the patriotic theme with trending seasonal flavors.

Briny cocktails are stirring up interest, so mix in a pickled watermelon libation. An Old Fashioned with a torched marshmallow s’mores garnish will evoke nostalgia and get customers into the spirit. And we can’t forget mocktails and other summery family beverages. Classic lemonade, flag-worthy frozen beverages, or this refreshing West Creek® Strawberry Smoother can help the whole crew join in on the fun.

Fire Up Marketing

Ensure your events, specials, and promos shine on your website and social channels in advance. Many consumers will be inclined to celebrate at home, so get them fired up to venture out with eye-popping graphics and fun social campaigns:

  • Use takeout or delivery discount code specials, playing with the Fourth theme, such as “JULY4” or “FIREWORKS.”
  • Employ tactics like $4 and $7 happy hour specials.
  • Purchase a burger or hot dog and receive a complimentary side.
  • Family Fourth Bundles: Encourage families to choose you for their party with a bundle that includes a variety of dishes, sides, and desserts at discounted prices.

Party in the USA

Get customers in the spirit with festive décor, music, games, and entertainment. And if you’re close to a ballpark or other venue showing fireworks that can be seen from your business, inform your guests in advance to ring in the holiday with you. You can also boost engagement with contests on the days before, as well as on the Fourth itself: For example, encourage customers to wear their most patriotic outfit and award the most creative a free dessert or gift card.

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