Who doesn't love a good sandwich? From a classic PB&J to a party sub, any combination of meats, cheeses, veggies, and spreads between two pieces of bread is a recipe for a good time.

Here are a few ideas for how to attract customers and drive sales during this year’s National Sandwich Month.

Add Sandwich Specials

Even if you already have a selection of sandwiches on your menu, this is a great time to develop a few sandwich specials, utilizing ingredients you already have on hand or abundant seasonal produce. Tomatoes, eggplant, and pepper are in abundance right now, making them good, low-cost sandwich fodder. Create a few sandwiches that are available exclusively for August and share pictures and descriptions of them on social media and in your newsletter.

Sandwich-ize Existing Menu Items

If you’re looking for creative sandwich ideas for the month, look no further than your existing menu. Rethink popular dishes to see how you can present them in sandwich form for the month. You may end up with an item that guests want on the menu year-round!

Offer Sandwich Flights

Popularized by the craft beer scene, flights are sample-size portions of menu items served all together, usually on a wooden board (a cutting board could be a cute touch for serving a sandwich flight). By combining smaller portions of a selection of sandwiches, you create a full dish for one guest or a fun shareable plate for a table. Include a variety of options, including existing sandwiches and specials.

Embrace Dessert Sandwiches

Sandwiches don’t have to be savory. Think about adding sweet sandwiches, like ice cream cookie sandwiches, to your dessert menu for the month. Guests could customize their sandwiches from a selection of cookies, ice cream flavors, and add-ons for one set price.