There are more than 7,000 spoken languages across the globe, yet only one shared math system that’s understood everywhere. And when it comes to food, we’ve always had our own universal language, too: flavor, hospitality, and the kind of creativity that turns simple ingredients into something guests remember.

For years, “value” followed a straightforward formula: more food, less money. But today, diners are weighing more than price, when they decide what feels valuable.

Value = Q + E + I

According to research, only about 15% of consumers still define value as price alone. For everyone else, value shows up as an experience: a brunch worth leaving the house for, a plate that feels thoughtful, a moment that feels considered. Quality. Experience. Intention. That’s the new value.

That’s why brunch has quietly become the sweet spot for modern value. With Easter and Mother’s Day driving serious brunch traffic, now’s the opportunity to rethink the formula — one that balances quality, efficiency, and intention to create menus that feel elevated without the complications.

So what does value look like now? It’s portion size with purpose, not excess.

It’s labor-smart solutions that free up your kitchen without sacrificing quality.

And it’s elevated simplicity. It’s food that looks handcrafted, tastes comforting, and still aligns with today’s push toward less processed and more wholesome ingredients.

Start with the Experience

Guests go out to break away from their everyday routines. That means they’re looking for something they can’t easily recreate at home — which doesn’t always mean white tablecloths or some wildly overstimulated yuzu-chocolate, curry-marshmallow-cream-sauced pasta (it could, and honestly… I’d eat it). But more often it means thoughtful builds, bold accents, and plates with real visual appeal and lasting comforting flavors.

Simplot RoastWorks® Roasted Potato and Vegetable All Day Hash helps bring all of that together. With roasted potatoes, peppers, and onions with bold flavor, bright color, and a texture that holds up through service, it’s the kind of base that flexes easily across menus.

Layer it into a brunch Braised Beef Bowl with hash, arugula, and horseradish crema, where tender, slow-braised beef meets caramelized roasted potatoes, sweet peppers, and onions for depth and natural sweetness — or fold it into a Pulled Pork BBQ Burrito with roasted corn and crispy fries, where the roasted hash gives you that savory backbone. The possibilities are wide open — no extra prep required and no ca-hash-strophes in the kitchen!

Labor Savings = Hidden Value

Modern value isn’t just what the guest sees; it’s what you save behind the scenes. Oven-ready, heat-and-serve options like Simplot RoastWorks® Flame-Roasted Rustic Italian Vegetable Blend deliver that hand-crafted look in about 11 minutes, thanks to large-cut vegetables, whole garlic cloves, and a perfectly roasted texture.

The zucchini keeps a satisfying bite, the bright, vibrant colors elevate plate appeal, and the classic Italian seasoning delivers consistent, authentic flavor with every serving. That’s huge for high-volume brunch, catering, and buffet setups!

Menu Tip: Feature roasted veggies as a plated side instead of a raw garnish. It elevates the plate visually while reducing knife work and food waste.

Square Up

Let’s chat crunchy, indulgent portions. That’s where pre-formed potato options like Simplot Tater Squares™ come in. With an eye-catching shape, fast fry time, and built-in shareability, they’re easy to work into brunch boards, savory waffle toppers, or build-your-own concepts.

They deliver that craveable, crispy-edge crunch, without slowing the BOH down. Think less “order up panic,” more “I’m ready, I’m ready.” They’re destined to perform across menus and dayparts, whether they’re served as a sharable bite, a side, or the base of a creative build.

For a simple LTO play, turn Tater Squares into loaded nachos, seasoned with Magellan® Canadian-Style Steak Seasoning to deliver a bold, savory punch that stands up to crispy potatoes, melty cheese, and rich toppings, finished with a layer of cheese and a sauce drizzle for extra dunkability.

In the end, modern value still comes down to an equation — one where quality, experience, and intention add up to something guests are willing to come back for.

**Content provided in collaboration with Simplot.