Rich Traditions, Inspiring Achievements
For generations, the contributions made by Hispanic and Latin people to our diverse culture have been immense. Every day we are inspired by art, fashion, entrepreneurship, and of course, culinary innovation and passion. At Performance, it is a great honor to work with and serve our many Hispanic and Latin restaurant customers, dedicated associates, and vibrant communities.
Since the late 60s, Hispanic Heritage Month has been an opportunity to celebrate and share traditions, deepen our knowledge of cultures, as well as expand our perspectives, all while celebrating the history of so many different countries. The monthlong celebration starts on September 15 to coincide with the independence of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico celebrates on the 16th, and Chileans recognize their independence on the 18th.
Below, we are thrilled to recognize some of our inspiring Hispanic restaurant owner and operator customers. We also include examples of recipes that demonstrate the incredible talent of Hispanic chefs, a profile of one of our esteemed sales leaders, and a look at brands sourced with authentic Hispanic influence. ¡Nosotros Celebramos!
Contigo® — Quality solutions with a commitment to authentic sourcing
Contigo is Performance Foodservice’s exclusive branded portfolio of Hispanic-inspired foods. “With you” in Spanish, Contigo pays homage to Latin and Hispanic cuisine and the many diverse flavors that vary from kitchens in Mexico, to the Caribbean, to Central and South America. From expertly sourced hot sauces, to custom meats, salsas, peppers, tortillas, cheeses, and more — Contigo was crafted to enhance time-honored recipes.
Meet Our Corporate Hispanic/Latin Segment Team
Meet the passionate team behind our Contigo® brand—Pepe Toro, Sandy Acosta, Ramon Guajardo, and Jorge Chacon—each bringing deep roots, culinary expertise, and a shared commitment to celebrating Hispanic culture through food. As ambassadors of flavor and authenticity, this team plays a vital role in crafting products that honor tradition while inspiring innovation in professional kitchens across the country. Their dedication fuels our mission to serve the Hispanic and Latin culinary community with pride, purpose, and sabor.
With more than 21 years in foodservice distribution, Pepe has been with Performance for 18 years.
Rooted in tradition and focused on operator success, Ramon brings authentic Latin flavor and years of experience to the Southwest market.
With over 25 years in the foodservice industry, Jorge brings a deep love of Latin cuisine, strong relationships, and years of hands-on experience to the Hispanic/Latin Segment on the West Coast.
